Wine is so simple…and so complex. It’s just fermented grape juice. But its magic—color, aroma, taste, and pure pleasure—depend on myriad factors like grape variety, region, vintage, sugar-acid-pH ratios, picking dates, winemaker decisions, and so much more. It’s a perfect blend of art and science,...

Last week we faced even more fires raging during an already challenging harvest. The timing is exceptionally cruel when you consider that typically Q4 can amount to 50% of some businesses' annual sales. Overlay the reality that Q1-Q3 of 2020 has not met expectations putting a hyper-focus on the...

As winery tasting rooms close temporarily and customers keep distance, get advice to communicate with your audience and make authentic connections that go beyond coronavirus (COVID-19) messaging. Now is the moment to communicate with your customers and audience. Winery communication advice during...