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In last week’s blog post we talked about showing human faces in ads. A second, albeit related, scientific fact is that people respond to emotional arguments in advertising over rational ones. A recent analysis of 1400 advertising case studies in the US showed that those with emotional content...
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April 29, 2024
Afternoon Brief, April 29th
Labor Department Sets Sweeping New H-2A Foreign Guestworker Rule: The U.S. Department of Labor has adopted a new rule it said will protect foreign seasonal farmworkers from being abused, imposing sweeping regulations the head of an agricultural employers association called "offensive."...
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