For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more...

It's your last chance to get tickets to the Sustainable Ag Expo before prices go up on Monday. If you’re still thinking about networking and earning CE at the premiere sustainable ag event of the year, now’s the time to get your ticket! Doors open at 7:00 am on Tuesday, November 11. You can still...

A “generic” label design might sound uninspired at first – but not when it comes from the hands of Caroline Becker, Head of Prepress & Marketing at CCL Label Trittenheim, where the labels were also brought to life. The concept perfectly balances creativity, technical finesse and visual...

Amid news of oversupply and decreased demand, the wine industry has an opportunity to adapt to the changing market. Audra Cooper, Director of Grape Brokerage, and Eddie Urman, Central Coast Grape Broker at Turrentine Brokerage, discuss key grape and wine industry trends, from oversupply and...