The Duckhorn Portfolio, North America’s premier luxury wine company, has selected InnoVint as its winery operating system following a comprehensive evaluation and RFP process. The decision reflects Duckhorn’s focus on modernizing its winemaking operations with a platform and a partner capable of supporting both current complexity and long-term growth. Why The Duckhorn Portfolio Chose InnoVint The Duckhorn Portfolio sought a modern, scalable solution to unify winemaking operations across multiple facilities while maintaining accuracy, compliance, and operational visibility. InnoVint was selected not only for its integrated, production-first platform, but for its deep industry expertise and proven ability to guide complex wineries through system transitions with confidence. “InnoVint stood out as more than a technology provider,” said PJ Alviso, Vice President of Winegrowing at The Duckhorn Portfolio. “During our evaluation of the winemaking software options

From the moment a customer clicks ‘add to cart’ to the second the wine arrives at their doorstep, it can be challenging to have your brand felt throughout the buying process. In this webinar, Wineshipping and WineGlass Marketing shared how customer expectations are changing, why branding during the shipping process matters more than ever, and best practices to deliver an unmatched experience during the shipping process. Consumer Expectations are Evolving Consumers today are more tech-savvy and have the expectation that they’ll receive an Amazon-like experience during the shipping process, including real-time updates and shipping visibility. Consumers want to feel as though their package was wrapped up, shipped, and delivered by you. However, since most wineries utilize generic carrier notifications, the brand experience can be lost. Take back control of your brand’s experience during the shipping process with customized, branded shipping notifications that drive

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer base age out beneath them. The data is now unambiguous: wine sales dropped approximately 6% in 2024, marking the steepest decline in decades according to SipSource industry data. More troubling than the headline number is what's driving it. This isn't a recession blip or a bad vintage. It's a fundamental realignment of who drinks wine, how they buy it, and what they expect from the brands they choose. Here are the five trends reshaping the US wine market and what they mean for your brand's survival. The Demographic Disruption The wine industry built its growth on one generation: Baby Boomers. That generation is now aging out. The Wine Market Council's 2025 U.S. Consumer Ben

Plata Wine Partners is a premium “vineyard-to-bottle” production house rooted in California’s top coastal AVAs. With more than 20,000 acres of sustainably managed vineyards, Plata provides bulk-wine, private-label, and custom-program solutions for brands of all sizes. Their team brings together expertise in viticulture, winemaking, production, and finance to deliver programs aligned with modern consumer preferences. As the business evolved, Plata recognized that their Winemaker’s Database (WMDB) system lacked the accuracy, speed, and real-time visibility required by a 12+ facility production model. Plata implemented InnoVint in 2024, and the difference after just one harvest was remarkable. The Challenge: A System That Slowed Down the Entire Business Before InnoVint, Plata’s production and finance teams were burdened by manual processes that made everyday work harder and introduced costly risk.  Excessive manual data entry. Every two weeks, the

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention, without discounting, comes from making customers feel known, valued, and part of something special. They’ll stay not because it’s cheaper, but because it’s theirs. Instead of discounting away margin, wineries can encourage repeat visits and purchases by offering rewards that feel aspirational, personalized, and memorable. Loyalty points add up over time, giving guests a reason to come back again and again, all the while protecting your brand’s premium image. 10 Reasons Why Loyalty Points Work Shift from price to experience. Points reward frequency and engagement, not bargain hunting. The program should reinforce experience, access, and emotional loyalty, not

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine market. Built on more than 25 years of industry research, the report combines results from SVB’s annual winery survey, its Direct-to-Consumer (DTC) survey, demographic and cohort consumption modeling, and a wide range of third-party wholesale, retail, and population datasets. The conclusion is clear: while the industry continues to face structural headwinds, wineries are not experiencing these conditions equally. A widening performance gap has emerged between those adapting to changing demand and those struggling to do so. 2025 Performance: A Difficult Year for Many By nearly every measure, 2025 was a challenging year for the U.S. wine industry. Roughly half of the surveyed wineries rated the year negatively, citing slowing demand, rising costs, margin pressure, and inventory ch

Custom Crush + AP Space Available – Turnkey Winemaking in Paso Robles Located just off Highway 46 West in Paso Robles, Fortress Custom Crush is now accepting clients for the 2025 harvest, offering turnkey winemaking services scalable from 1 to 200+ tons. Benefit from top-tier equipment such as Puleo bladder presses, Carlsen destemmers, jacketed stainless tanks, and concrete/oak fermenters, backed by full lab services, Vintrace compliance tracking, and a sustainability-driven philosophy. Led by acclaimed winemaker Jeremy Leffert, whose team has crafted over 48 wines scoring 94+ points, the facility delivers high-touch expertise, AP support, and access to The Anderson, a collaborative tasting and events venue. Whether launching a label or ramping up production, Fortress provides the precision, partnership, and flexibility to bring your winemaking vision to life, reserve your space now before harvest capacity fills. View Listing Explore by Category Grapes Bulk Wine Shiners Pr

Napa, California — RedChirp, the leading text messaging platform built for wineries, is excited to announce a powerful new integration with Copper Peak Logistics, a trusted provider of alcohol compliant fulfillment and logistics services. This integration empowers wineries to automatically notify customers about critical shipment updates in real time—via automated, personalized text messages.  With alcohol shipments requiring a 21+ signature for delivery, clear communication is essential to reduce missed deliveries, returns, and customer frustration. This new integration makes it easier than ever for wineries utilizing Copper Peak Logistics’ fulfillment services to keep customers informed and engaged throughout the shipping process.  Key Features of the RedChirp and Copper Peak Logistics Integration:  With the integration enabled, wineries can automatically trigger personalized text messages when:  A package has a new tracking number  A

Choosing Wine is an Emotional Decision Red, white, or sparkling – when reaching for a bottle on the wine shelf, it’s not just about the grape, origin or vintage. The chosen wine stands out from the crowd and makes an impression visually and to the touch. Labels make all the difference. They highlight the quality of the fine drop, tell stories, and reflect character. On just a few square centimetres, they give a brand a distinctive face in a world of standard bottles. Whether and how this is perceived can significantly influence the product’s success. If the packaging doesn’t appeal, even the best wine inside won’t help. First Impressions Count Let’s be honest. First: the initial impression – the “moment of truth” – is crucial. Second: even well-known brands need to prove themselves on the shelf. Third: the traditional wet-glue label is no longer the benchmark. Pressure Sensitive Labels (PSL) demonstrate that an attractive app

Are Your Wine Club Members Ghosting You? Here's Why Your wine club members are breaking up with you, but they're not telling you why. They're just... disappearing. The numbers are stark: Silicon Valley Bank's latest research (which we are going to reference a lot in this blog) shows wine clubs are experiencing member attrition rates between 28-36% annually, with luxury segment clubs performing only marginally better at 23-29% (SVB Direct-to-Consumer Wine Report, 2025). That's not a leak, it's a flood. And while many wineries frantically chase new sign-ups to replace the departed, few address why members leave in the first place. Wine club fatigue isn't a mysterious phenomenon. It's a predictable human response to predictable winery behavior. The Warning Signs You're Already Losing Them Before members cancel, they disengage. They're sending signals you might be missing: Email open rates drop below your average Shipment modifications increase (dow