March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine...

In today’s challenging business climate, many small winery owners are cutting back wherever they can. But when it comes to marketing, the stakes are high: cut too much, and you risk losing momentum. Spend without a plan, and you may as well be tossing cash into the vineyard wind. Too often, I see...

by Steve Fredricks Last month I was impatiently waiting for my favorite Philly Cheesesteak as I overheard another sandwich lover describing the success of his investment in Dogecoin to his friend. He was touting Dogecoin as a “sure investment” based on his study of the price trend, and was looking...

Sonoma County Winegrowers Focus on Creating Experiences to Engage New and Existing Wine Lovers SANTA ROSA, Calif. (January 17, 2025) – For over a decade, Sonoma County Winegrowers has been at the forefront of innovation, forging powerful partnerships with iconic brands like John Deere, Ford Pro,...

The California Department of Food and Agriculture’s preliminary 2023 grape crush figure, published February 9th, totalled 3,668,294 tons, in line with Ciatti’s pre-harvest projections of 3.5-3.7 million tons. The crop was 8% larger than 2022’s 3.39 million tons but the fifth consecutive crop to...

(February 9, 2024, Novato, CA) – The California Department of Food & Agriculture’s Preliminary Grape Crush Report for 2023 was released today. The crush of 3.668 million tons stayed in line with the Ciatti Company’s earlier pre-harvest projections of 3.5 - 3.7 million tons Ciatti’s experienced...

After a record winter and spring, with much-needed rainfall and below-average temperatures, the growing season started slower this year, putting predictions for the start of harvest closer to the “norm.” Vine and grape development are showing about one to two weeks behind a normal year (depending...

The Value of Experience by Steve Fredricks Over the past five decades, we have experienced and recorded numerous market cycles, enabling us to guide our clients in navigating fluctuating conditions with effective strategies. With today's challenging marketplace, the value of our experience is...