5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season The holidays aren’t just busy, they’re your best chance to turn quick questions into lasting loyalty. Today’s shoppers are scrolling on phones, not standing at the tasting bar. The wineries winning December bring tasting-room warmth online with guest-first DTC moves. 1 Real-time webchat Turn Browsers into Buyers with Real-Time Webchat Bring hospitality to your website: help gift-givers pick the right bottle, answer shipping questions, and keep carts from drifting. RedChirp integrates with vinSUITE, so conversations save to the customer profile for thoughtful follow-ups and personalized offers. Prompt ideas for staff: Who is the gift for? What’s the budget? Red, white, or sparkling? Favorite foods? Learn more: RedChirp • vinSUITE eCommerce 2 Segmentation Reconnect with the Customers Who

WINE MARKETING USING NFT’S Wine marketing has undergone a major transformation in recent years. As the world becomes more digitized, companies are exploring new ways to engage with consumers, and non-fungible tokens (NFTs) are emerging as one of the most exciting and innovative methods. NFTs are a form of digital asset that is designed to be unique, traceable, and immutable. They can be used to represent anything from art to music, and now, even wine. Introduction to NFTs and Blockchain Technology:  The world of wine marketing is advancing rapidly, and the latest trend is the use of non-fungible tokens (NFTs) and blockchain technology. NFTs are unique digital assets that cannot be duplicated, making them perfect for authenticating high-end wine and spirit products. Blockchain is the underlying technology that supports NFTs and is also used to power digital currencies like Bitcoin. Source : images.ctfassets.net Wine Bottling and Sales in the Digital Marketplace: In th

Leveraging QR Codes to Increase Wine Sales

Just a few years ago, QR codes were the anchovies of the wine label. A very specific product that consumers would either automatically gravitate toward, or spurn completely. But the […]

How do consumers choose between dozens of brands of beer or wine in a supermarket? Most typically go for the labels that catch their eye. But sometimes you need more information than the manufacturer can fit onto a small label. Sure, you can pull your phone and Google each product that smiles at you from the shelves. But that’s quite time-consuming. We’ve got some good news for both buyers and brands who strive to fit in a lot of information on their labels without using 8pt font: QR codes are back, and this time it seems like they’re here to stay. Didn’t catch them when they were first popular 10 years ago? Here’s a quick refresher.

In today's world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touchless way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the information they want and need.  What are QR Codes? They are those black-and-white squares you see on direct mailers, menus, posters, and other print communications that, when viewed through the lens of a cell phone camera, take the buyer from the printed piece directly to the web. Older phones require the user to download an app, while newer cameras have the capability built-in. Just point the camera at the QR Code, and it launches the phone's web browser and takes them right to the desired content.   So, where are the best places to use QR Codes? Here are five places to get started:  1. Packaging. QR Codes have tremendous value as "closers" o