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Sip & Savor Fridays: Masters Edition

Location: Grand Cru Custom Crush · Windsor, CA

Date: 4/10/2026

Sip & Savor Fridays: Masters Edition

Celebrate the Masters Tournament with us for an evening of great wine, delicious food, and good vibes! Join us for a relaxed night of wine, food, and great company. For just $25, you’ll enjoy a tasting of 8 wines — featuring pours from Bienvenue, Bucher, Copper Six and more. Stroll through our...

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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

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TASTE Alexander Valley Returns This April with Complimentary Tastings and a Welcoming Approach to Wine Country

Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and...

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Taste Alexander Valley: Back to Basics, Back to Our Roots

This April, we’re going Back to Basics, Back to Our Roots — welcoming you to experience Alexander Valley the way it’s meant to be enjoyed. This April, the Alexander Valley Winegrowers invite you to return to the heart of wine country with TASTE Alexander Valley – Back to Basics, Back to Our Roots,...

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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

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Transform Your Winery into a Must-Visit Destination with 10 Innovative Strategies

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

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Savor a Wine & Food Weekend in Wine Country

Spending a weekend sipping superb wines while savoring the perfect food pairing sounds like heaven. Add in breathtaking scenery and the relaxing ambiance of Sonoma County’s Wine Country, and now you have paradise perfected! This magical wine and food weekend becomes reality on November 1st and 2nd...

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Sip & Savor Fridays – Family Night!

Event Type: Consumer

Location: Grand Cru Custom Crush

Date: 9/26/2025

Sip & Savor Fridays – Family Night!

Secure Your Tickets The last Sip & Savor Friday of the year is coming up, and you're invited to help us close out the season in style — with a special Family Night celebration! Join us on Friday, September 26th from 5:00 – 8:00 PM for a relaxed evening of wine, food, and fun for all ages. Here’s...

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Final Sip & Savor of the Year – Family Night Awaits!

Secure Your Tickets The last Sip & Savor Friday of the year is coming up, and you're invited to help us close out the season in style — with a special Family Night celebration! Join us on Friday, September 26th from 5:00 – 8:00 PM for a relaxed evening of wine, food, and fun for all ages. Here’s...

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Sugarloaf Wine Co. Introduces Affordable and Accessible Rosé Flight for $20

Sugarloaf Wine Co. is thrilled to announce the launch of its Rosé Flight — a vibrant new tasting experience celebrating the elegance and versatility of rosé wines. Priced at just $20, this curated flight features four distinct pours, including both still and sparkling varieties,...

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