Imagine your VP of Sales announcing they’ve ditched CRM for a Rolodex. Or your finance director saying Excel is too modern, so they’re switching to chalkboard. And yet, here we are — 2025 — squinting at billbacks for hours on end and sending reps to visit every retail account like the entire...

Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

Lumo, the California-based smart irrigation company launched by CEO and Founder Devon Wright and his team just two years ago, knew it had something to offer winegrowers in terms of revolutionizing the way agriculture could be done. Now, within that very short time frame, Lumo can say with utmost...

More and more farms are standardizing their use of Lumo across their entire operation. We’ve seen growers expand from a couple ranches to dozens. From 50 acres to over 2,000. That kind of expansion is built on seeing significant returns on investment season after season. But everyone needs to start...

Here’s the truth: strong businesses are built on strong leaders. And while some people seem like “natural leaders,” most great managers don’t just stumble into success. They learn it, practice it, and grow into it. That’s where leadership training comes in. At The Personnel Perspective, we’ve spent...

Dry January is no longer just a health challenge or a new-year reset—it’s a global movement. But here’s the kicker: savvy brands know that real success in the no- and low-alcohol (No/Low) category comes from building momentum well beyond one month. At BevZero, we help our clients turn the buzz of...

If you’ve been waiting for real-world proof that electric material handling vehicles (MHVs) can outperform internal combustion in busy, space-constrained operations, this is it. Our new white paper, Electrifying Material Handling Vehicles, shows how Golden State Lumber made the switch to an...

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject...

NAPA, Calif., (Nov. 26, 2025) – VA Filtration Services’ Scientific Approach, Innovative Solutions from Napa Valley At VA Filtration Services, our mission is to empower winemakers to produce wines of the highest sensory quality. One of the challenges in modern winemaking is managing undesirable...

Meta Ads, Miracle Results If your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were built for wishful thinking, not gifting intent. The fix isn’t magic. It’s method. You can absolutely turn Meta...