Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the heart of wine country during TASTE Alexander Valley: Back to Our Roots, a month-long celebration of wine, hospitality, and...
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Still mystified sorting AI hype from reality in the wine industry? Me too… However, my vision improved greatly when I listened to this chat with MIT Professor Rama Ramakrishnan about the pragmatic applications of AI to existing businesses. In under an hour, I understood more about how LLMs work and...
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With the hype surrounding AI, it’s hard to know what news matters to today’s DTC wine marketers. I suspect most of us tried using AI for content creation a couple of years ago. But what has AI done for wine marketers lately, besides confusing us with too many models and few pragmatic uses? The good...
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Afternoon Brief: Lyle Wineries Assess Damage from Burdoin Fire, Start to Reopen
Just over two and a half weeks after the Burdoin fire burned through the Lyle/Bingen area of the Columbia River Gorge, local wineries are still assessing the extent of damage and, in some cases, starting to reopen...
Predicting Higher Demand for Wine in 2021: At the end of Prohibition in the U.S. the consumption of wine as measured, slowly grew until war was declared in 1941 and rationing took over everyday lives... The post Afternoon Brief, January 19th appeared first on Wine Industry Advisor....
Read MoreAfternoon Brief, June 18th
California Fire Season Starts Early: At least nine wineries in Sonoma County's Dry Creek Valley were evacuated Sunday by a fast-moving wildfire. Another 13 wineries were facing an evacuation warning, depending on how fast the fire spreads...
Afternoon Brief, October 9th
Wine grape growers at the north end of the North Coast region this time of year typically are fretting whether they'll be able to wrap harvest before late fall rains begin in earnest...
Afternoon Brief: Will the Loss of Insurance Carriers Lead to a Coverage Crisis in California?
Allstate, State Farm and now Farmers arent writing new homeowner or commercial insurance policies in California. For businesses and homeowners in the North Bay hit hard by wildfire and other disasters, whats next?...