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ð‘¾ð’Šð’ð’† ð‘°ð’ð’…ð’–ð’”ð’•ð’“ð’š ð‘¨ð’…ð’—ð’Šð’”ð’ð’“ ð’Šð’” ð’‘ð’“ð’ð’–ð’… ð’•ð’ ð’Šð’ð’„ð’ð’–ð’…ð’† ð’˜ð’Šð’ð’†ð’Žð’‚ð’Œð’†ð’“ ð‘ºð’‚ð’Ž ð‘·ð’‚ð’“ð’“ð’‚ ð’ð’ ð’Šð’•ð’” ð’ð’Šð’”ð’• ð’ð’‡ ð‘´ð’ð’”ð’• ð‘°ð’ð’”ð’‘ð’Šð’“ð’Šð’ð’ˆ ð‘·ð’†ð’ð’‘ð’ð’† ðŸ®ðŸ¬ðŸ®ðŸ°. “My family has been picking grapes, pruning vines and working in vineyards for two generations,” Sam Parra says. “They wanted more for me.” He adds, “I really wanted to embrace and honor my Hispanic heritage, because I see that as part of my overall mission to change the perception of our culture and its role in wine culture.”

January 19, 2024

Wine’s Most Inspiring People 2024: Sam Parra — Elevating the Latinx Community in Wine

By Kathleen Willcox For decades, the Venn Diagram intersection of the Latinx and the wine communities happened solely in the vineyard. Slowly but surely, that’s changing — thanks to […]

WMIP Sam Parra