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After a cool growing season, harvest 2025 was sprinkled with unwelcome weather events, making even ripening merely a dream for many winemakers. As fermentation wraps up, the young wines may still express raw or green tannin character, needing time to mellow and come into harmony. Post-fermentation...

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Recipe + Food Pairing, a new marketing asset collection for wineries

Innovative ways to show off your wine as the perfect food pair. Choose from tempting dishes with recipes to match. Food and wine. They go together. In fact, “food and drink” is the most popular category on Pinterest among men and women. In other words: everyone wants more of these things, and they...

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Invitation to Enter the International Women's Wine Competition

Entry by May 20th to take advantage of the Early Entry Discount (extended by 1 full week) International Women’s Wine Competition, judged entirely by wine industry professional women. NOTE *** This competition is not limited to Women Winemakers! We encourage and welcome ALL Wineries to enter...

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Custom Maps: The Secret Ingredient to an Unforgettable Wine Tasting Experience

During tastings, your guests engage their senses of smell and taste of the wine as well as hearing your tasting room staff educate them on the wines. Now imagine enhancing that sensory journey with a stunning visual story – a beautifully crafted map of your vineyard locations with AVAs, or of your...

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Wine touches all the senses: sight, smell, taste, touch, and sound. At wine competitions, we judges use all our senses and the “S” system to evaluate the wines: See—observing the wine’s color and clarity Swirl—exposing the wine to air to release its aroma Sniff—”You can tell by the smell” is what I...

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Engage Your Tasting Room Guests With a Beautiful Branded Map of Your Vineyards and AVAs

Looking for a great tool that your tasting room staff can use to educate and engage your customers? A beautiful map of your vineyard locations & AVAs designed with your style and branding is a wonderful way to increase your customer’s appreciation of your vineyards and wines. You can include...

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Why We Drink Wine and Eat Cheese – (and why we need accessories to match!)

For hundreds of years, wine drinkers have been enjoying wine with cheese. The process of pairing the perfect wine with the perfect cheese has become an art that continues to evolve as wine and cheese experts continue to create new combinations. The Early Pairings The earliest pairings involve wine...

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WHY PREMIUM BRANDS NEED PREMIUM CRAFT LABELS

If you had a favorite brand of cereal as a kid (who didn’t, right?), then you must remember the visceral disappointment you felt when your parents bought a generic off-brand product instead of your favorite. You didn’t even need to taste them, did you? The mere fact they did not have the familiar...

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How Your Wine Label’s Paper Can Influence a Consumer to Buy Your Wine

Designing a wine label is an intensely personal undertaking for most wineries. The label is your opportunity to communicate the winery’s spirit and your passion for creating a unique product. Relying on the brand logo and information about the wine alone, however, misses a critical opportunity to...

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