
Event Type: Webinar
Date: 2/27/2025

Looking for fresh ways to engage your customers and boost DTC sales this spring? We've got the perfect opportunity! Join Karen MacNeil—bestselling author and co-creator of Share & Pair Sundays—Kristine Mason—Senior e-Commerce Manager at Joseph Phelps Vineyards—and RedChirp co-founder Jennie Gilbert...
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February 20th, 2025 — Wineries seeking innovative ways to engage wine lovers and drive DTC sales this spring now have a powerful new tool at their disposal. RedChirp, the wine industry’s leading text messaging platform, is proud to collaborate with best-selling author and wine industry thought...
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It’s baaaaaack! The incredibly successful “Come Over October” campaign is once again inviting the international wine community to celebrate with the beverage that brings us all together. Everyone is invited, and now is the time to get started by planning for a dozen curated suggestions: –Game Day...
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Event Type: Webinar
Location: Online
Date: 8/21/2025

Join Karen MacNeil, Kimberly Noelle Charles and Gino Colangelo, co-founders of the Come Over October campaign, for a focused webinar on how wineries, wine companies, and wine regions can use this fall’s campaign to promote and sell their wines. Begun in 2024, Come Over October is a hugely...
Read MoreAfternoon Brief: Come Together Rally for a Unified Response to Wine's Market Challenges

With generational shifts, health trends, and market saturation testing the resilience of the U.S. wine industry, leaders are doubling down on unity, optimism, and consumer connection through the Come Over October campaign and Share & Pair Sundays...

Napa Valley Vintners (NVV) announces the next installment of the “Why Wine?” campaign, a movement dedicated to celebrating the authentic story of wine. With consumer preferences rapidly evolving and new competition emerging in the marketplace, the campaign focuses on uniting the industry to ensure...
Read MoreAfternoon Brief: Come Together, a Community for Wine Inc. Launches 'Share & Pair Sundays' Campaign

Running from March 23 through May 25, 2025, Share & Pair Sundays will encourage wine and food enthusiasts to gather weekly, fostering connections through shared culinary experiences. The campaign will span ten consecutive Sundays, beginning with the first Sunday of Spring...
