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Making the Most of the Tasting Room Visit

Event Type: Webinar

Date: 4/22/2026

Making the Most of the Tasting Room Visit

You’ve already done the hard part getting guests through the door. Now it’s time to make every visit truly count. Join Liz Mercer for a sharper, more intentional look at how top-performing wineries are transforming the tasting room into a powerful engine for revenue and loyalty. From the first...

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Protect Crops with HOBO & NEWA

Event Type: Webinar

Date: 4/22/2026

Protect Crops with HOBO & NEWA

Learn how NEWA's hyper-localized modeling, paired with HOBO weather stations, helps growers use the optimal pest management and disease countermeasures. Jon Clements, Extension Fruit Team Leader at UMASS Amherst presents the models and tools that NEWA has developed to help growers with insect pest...

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Dealcoholized Wine Isn’t Just Less Alcohol. It’s a New Formulation Challenge.

As demand for non-alcoholic wine continues to grow, more producers are exploring dealcoholization as a way to expand their portfolios. But removing alcohol is only the first step. The real challenge lies in what comes next. Alcohol plays a critical role in a wine’s structure, balance, and sensory...

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California’s 2025 Grape Crush: Progress, But Not Yet Balance

The later-than-usual release of the Grape Crush Report had everyone doing what this industry does best: guessing. And when the number finally dropped, it landed somewhere between “not great” and “not nearly low enough to matter.” At approximately 2.6 million tons, the 2025 crush came in higher than...

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Outbound Sales Highlights & Upcoming Webinar Schedule

Generous. That's the very best word I can think of, to describe last week's Outbound Sales webinar. The panelists were generous with their time and content, and all participants were generous with their conversation. Here is the link to the webinar, in case you missed it or if you'd like to...

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Turrentine Market Update, March 2026

2.62: A Historic Reset by Steve Fredricks The release of the preliminary 2025 California Crush Report confirms an evolutionary shift in the state’s wine landscape. With the total crop recorded at 2.62 million tons, the industry has hit its lowest production level since 1999. This marks the second...

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The P121-23-LEFT  Secateurs — Built for Left Handed Precision

Left handed gardeners, this tool is shaped with you in mind. The P121-23-LEFT Secateurs deliver strength, comfort, and clean cutting performance, making every gardening task feel smoother and more natural. Key Benefits: Ergonomic design crafted specifically for left‑handed users Robust stamped...

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Train Like It’s the Championship Season (Because It Is)

When the Super Bowl and Olympics approach, we celebrate the performance we see on the field. What we don’t see is the year-round conditioning, repetition, and skill-building that made that performance possible. Winning teams don’t train only when the lights are brightest. They train all year long....

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