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The 2025 Crop Was Down an Equivalent of 72 Million Cases from the Five-Year Average

March 13, 2026 (Novato, CA) — Following the release of the Preliminary 2025 California Grape Crush Report, Turrentine Brokerage, the largest California grape and bulk wine brokerage company, has issued a market assessment characterizing the 2025 vintage as one of the most challenging for the wine...

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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

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2025: An Optimal Vintage for Whoever Is Buying

If this year is defined by a singular emotion, it’s anxiety. That’s nothing new in farming, however I’m talking about anxiety over the abysmal grape market rather than any natural phenomenon. Many of us were so busy scrambling for buyers, we may have forgotten to notice just how great the weather...

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Napa County Releases Draft Regional Climate Action and Adaptation Plan, Comments Due September 30, 2025

A draft Napa County Regional Climate Action and Adaptation Plan (RCAAP) has been released for public comment. The draft and related documents can be found at https://climateactionnapa.konveio.com/ Comments are due by September 30, 2025. This draft has been in development for many years, and covers...

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Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025

Are Your Wine Club Members Ghosting You? Here's Why Your wine club members are breaking up with you, but they're not telling you why. They're just... disappearing. The numbers are stark: Silicon Valley Bank's latest research (which we are going to reference a lot in this blog) shows wine clubs are...

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Sipping Beyond Tradition The Rise of Alternative Beverages in Wine Tasting Rooms

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative...

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Turrentine Market Update, July 2021

by Steve Fredricks Last month I was impatiently waiting for my favorite Philly Cheesesteak as I overheard another sandwich lover describing the success of his investment in Dogecoin to his friend. He was touting Dogecoin as a “sure investment” based on his study of the price trend, and was looking...

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Turrentine Market Update, February 2021

Things Certainly Can Change in One Year by Steve Fredricks Last year at this time, mere weeks before the United States shut down due to the Covid-19 pandemic, we were in an excess phase of the cycle for nearly every variety in California. Now, less than two months into 2021, the situation is...

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Ciatti California Report, February 2021

The California Department of Food and Agriculture’s preliminary 2020 crush figure, published February 10th, was in line with our pre-harvest estimate at 3,404,298 tons. This volume represents a 13% decline from 2019’s 3.91 million tons and is the lightest crop since 2011’s 3.34 million tons. The...

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