A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

With the peak season of OND right around the corner, now is a great time to assess your sales team's skills before the final push of the selling year. Of course, if your sales strategy isn’t already in place by Labor Day, your OND will likely fall short of your goals. But it’s not too late to take...

Gamification And Customer Engagement It Just Works This is how I know. I used a gamification tool to see if I could attract potential clients and to my amazement it did. I attended the 2023 North Coast Wine Industry Expo (WIN Expo) and wanted to determine if gamification would improve customer...

At RedChirp, our mission is to make communication better for businesses and their customers. RedChirp makes it easy for highly regulated businesses to text with their customers in all kinds of ways including one-on one, in bulk, through automations, drips and more. But our mission doesn’t end once...

Use These 4 Tricks to Compose Your Next Marketing Masterpiece Many wine marketers who are required to write for their businesses quickly point out they are “no Hemingway.” The irony is that Hemingway is known as a “plain” writer who preferred to use straightforward language when crafting his work....

When it comes to the cork industry’s challenge to win the closures battle, one enormous boost has come in the findings of a Lifecycle Assessment study by Ernst & Young, which shows as scientific fact how cork stoppers can reduce by a quarter the total carbon footprint of an average bottle of still...

Posted by Laura Ness of Spirited Magazine | Mar 31, 2020 | Packaging, Equipment, Wine, Production You have to be just slightly natters to engage in a livelihood that can literally blow up on you—and yet, the sisterhood (and brotherhood) of bubbles runs deep. That’s probably why it’s considered the...