Five years ago, running a winery on Shopify meant duct-taping a lot of things together. Great for e-commerce. Okay for DTC. Difficult for wine clubs. Not really designed for tasting rooms. That's changed. The combination of Shopify's platform investments and a handful of wine-specific apps has...

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries are rethinking the traditional club. Subscription models promise flexibility for customers,...

Wineshipping LLC acquired Pack n’ Ship Direct, 24Seven Enterprises & Vin-Go a little over a year ago, creating the nation’s largest direct-to-consumer logistics provider with 2.6 million square feet of temperature-controlled warehouse space throughout the country. The company, which shipped close...

From sustainable acreages to diversity in teams and leaders, consumers are increasingly rewarding wineries that walk the walk on sustainability. Of the 80 million American adults who drink wine, younger (Ages 21-39), more multicultural consumers are the largest segment of the high-end wine market....

Sip, Shop & Support Local—Get Your Tickets! The holidays are just around the corner, and we’re excited to invite you to our Holiday Open House + Marketplace on Saturday, November 30th, just in time for Small Business Saturday! With just two months to go, this event is a fantastic opportunity to...

You want to elevate your event marketing campaigns with fresh, exciting materials that captivate and engage your target audience. You need unique branded merch, box kits, and swag bags to standout. But, where to start? Enter Almaden’s 2024 Event Lookbook. It may not solve all your problems, but it...

You’ve created a wine that you can be proud of: The grapes were just right, the fermentation went as planned, and there’s now a great product sitting in your bottles, ready to be enjoyed. How do you get the word out? This is not a trivial task. You could have the most delicious wine on the planet,...