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The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. “MexTour” for more than two decades, today announced a multi-year partnership with Casillero del Diablo, which was named the official wine of the senior Mexican National Teams in the U.S. – including men’s and women’s teams...

Mexico’s Number One Wine Brand and FMF Form Multi-Year Partnership  NEW YORK (April 3, 2024) – The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner […]

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Summer Winery Marketing Strategies to Boost Sales
Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new ways to stand out. The good news? With the right mix of creativity, personalization, and tech-driven tools, summer can be one of your most profitable seasons yet. Here are five innovative, customer-centric strategies to help your winery sell more and build deeper relationships this summer. 1. Rethink Summer Shipping: Flexibility Is the New Fast Wine and heat don’t mix. But neither do frustrated customers nor surprise shipping delays. In 2025, the most successful wineries are leaning into flexibility, clear communication, and smarter logistics to keep orders flowing and customers happy. 🔄 Give Customers Control Let your customers decide when and how they receive their wine. Integrate tools that allow post-purchase adjustments, like scheduling a fall delivery or choosing a local picku
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Sourcing Local: Exploring Wine Glass Bottle Trends and Essential Technical Requirements

Event Type: Webinar

Date: 11/16/2023

Sourcing Local: Exploring Wine Glass Bottle Trends and Essential Technical Requirements
Wine packaging isn’t just about protecting your wine; it's a reflection of your passion for the craft. Join us in an exciting webinar as we uncover the secrets of wine glass bottle trends and the essential know-how for making your wine truly shine.    Here’s what is in store for you:   Evolution of Wine Bottle Trends  Sustainability and Wine Packaging  Supply Chain & Operations – Sustainability and Quality Combined  Technical Requirements for Selecting Wine Bottles  November 16 @ 11:00 am - 12:00 pm PST Register Now Speakers Susan Owen, Senior Director of Sales, G3 Enterprises Susan J Owen fell in love with wine 15 years ago while living in Valparaiso, Chile near Casablanca Valley. It was there that her passion for combining travel and all things wine began. Today, Susan is the Sr. Director of Sales at G3 Enterprises leading a team of wine packaging experts across North America. Prior to joining G3 she was the General M
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