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Mitroff Consulting & Associates is pleased to announce the completion of the search for the CEO for our Client, Somerston Estate. Judd Wallenbrock accepted the position from an outstanding pool of candidates. Judd has a strong background in senior level executive roles for: Robert Mondavi, De Loach...

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Napa Valley’s Somerston Estate Forgoes 2020 Vintage Due Smoke Damage from Wildfires

(September 23, 2020; St. Helena, CA)—Craig Becker, co-founder, general manager and director of viticulture and winemaking of Somerston Estate announced today that his team will not harvest any fruit from the 2020 vintage due to smoke damage from Northern California’s Hennessey Fire. Located in Napa...

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Announcing the 2026 Awesome Client Portal Award Honorees

These wineries and leaders are setting the standard for innovation, engagement, and operational excellence across our community. Active Participant 🔹 Galen Becker Drace — Arkenstone Estate Winery Continuous Learner 🔹 Angela Walker — Corison Winery Community Champion 🔹 Truman Prewitt — Sculpterra...

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Spicy Strategies to Turn Up the Heat in Wine Sales

We’re turning up the heat at the DTC Wine Symposium! As proud sponsors of this incredible event, we invite you to join our fun-filled session, Spicy Strategies to Turn Up the Heat in Wine Sales. 🔥 Inspired by the popular YouTube series Hot Ones, our session will feature experts from Priest Ranch...

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Grape and Bulk Market Activity Increases as Wineries Seek Ways to Supplement a Smaller, Smoke Plagued Vintage

The Lightning Complex, or LMU fire, came earlier this year than Sonoma and Napa had experienced in recent years, so many of the vineyards had hanging fruit. A few whites had been harvested and early ripening Pinot Noir but those harvests were in the minority... The post Grape and Bulk Market...

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