We proudly announced the recipients of the inaugural WISE Rising Stars Scholarships during a live presentation at the DTC Wine Symposium last week, celebrating the next generation of DTC wine industry leaders in front of more than 500 winery professionals. As one of the event’s original sponsors,...

This is the most helpful thing we've ever done for wineries. That's a big claim. It's also entirely true, and the timing couldn't be better as we head into the holiday season. It's called Sell More Now! It's the new module within Enolytics, and it does exactly that: helps you sell more wine right...

From the desk of Michelle van der Lugt: GIFTERS are such a valuable part of holiday-season sales, as we saw in last week’s post. Corporate gifters? Even more so! Enolytics does the heavy lifting for you of identifying gifters in your own database, saving you hours (days) of time. Then we filter...

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC...

Let's talk about the elephant in the room of the wine industry right now. I'll just name it: Anxiety. There's anxiety not only about problems and solving them, but anxiety also about whether we can solve them. And if we can solve them, there's anxiety about whether we'll be empowered TO solve them....

Who's in? A week from today, that is, at the Wine Sales Symposium in Santa Rosa, produced by the Wine Industry Network. Will you be there too? Let us know! We'd love to meet up. Michelle and Lisa, two very friendly faces you may have already met or heard from, will be staffing the Enolytics booth,...

New wine alternatives complement traditional offerings WOODINVILLE, Wash. (March 10, 2021) – Ä“licit Wine Project, the innovation hub for Ste. Michelle Wine Estates, is excited to announce the release of two new products, Fruit & Flower Spritzers and Evenly. Fruit & Flower launched earlier this...

It's a question we're hearing a lot these days. "We're moving our DTC from one platform to another, and I'm nervous about it. What do I need to know?" First, you're right to be careful. Data migrations are a vulnerable moment, and we've seen too many wineries lose too much of this valuable asset...