If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketing. We see a flurry of emails, social posts, pop-up bundles, and panicked “last chance for shipping!” reminders that...
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One of the most anticipated parts of several WISE courses is the opportunity for attendees to go out and Mystery Shop their direct competitors. It is a very structured approach to looking at the experience, with a formal debrief. It is always fascinating to see how industry professionals at all...
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Afternoon Brief: Smoke Taint Revolution - Carbon Fabric to Become Vineyard-Wide Netting
As wildfires become more frequent and intense due to climate change, the need for smoke taint prevention has never been more critical. One of the most exciting developments in this space is the research into activated carbon fabric - an innovation that could potentially protect vineyards from smoke damage...