March 10, 2021 (Santa Ynez Valley, CA) — The Cushman family, longtime Santa Barbara wine family and owners of Zaca Mesa Winery & Vineyards, is pleased to announce the launch of TREAD, a new wine label celebrating the diversity of Santa Barbara County through site-driven Chardonnay and Pinot Noir...

Flexibility and focus will be key this year, as the economic backdrop for wine sales has become murkier, and the grape market still looks long despite a short harvest in 2024. The 2024 numbers are in, and they confirm that off-premise wine sales have not bottomed yet. They are descending at a...