We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business. Throughout 2026, suppliers across the industry have...

Streamline your microbial monitoring with real time actionable data on an easy to use and cost effective benchtop platform. Alternative to costly PCR, single species auto-counters, and labor intensive microbial plating Get microbial counting results in minutes instead of days to help reduct QA hold...

Introduction: From Search to Suggestion Wine consumers aren’t just Googling anymore — they’re asking AI assistants like ChatGPT, Google Gemini, Perplexity, and Grok where to go, what to drink, and who to trust. If your winery’s online presence isn’t optimized for these new tools, you’re already...

AI is changing how customers discover, research, and buy wine online — and that means your website strategy needs to change with it. We’re moving beyond the days of traditional, keyword-heavy SEO. Today’s search landscape is driven by generative AI — platforms like ChatGPT, Perplexity, Bing...

Hard to believe, we are a quarter of the way through 2025! It seems like just yesterday we were starting 2025, but here we are, 90 days in to the "new" year. Here are a few things you may have missed, things that caught our eye (or ear), and a few actionable ideas for the next quarter. 2024 Annual...

While winery eCommerce has been around for a while, many wineries did not fully embrace this direct-to-consumer (DTC) channel until they were forced to during the pandemic. Some wineries have adapted quickly, leveraging modern technology and eCommerce platforms to thrive, while others have...

WHAT YOU NEED TO KNOW As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords have a set of new deliverability standards that you MUST have adhered to as of February 1st, or risk being...

The Sustainable Winegrowing podcast brings you the latest science and research for the wine industry from the world's top experts and experienced growers. In the time it takes to drive from one vineyard to another, you can listen to in-depth technical information on topics like integrated pest...

Are you heading to the Texas Wine & Grape Grower’s Association’s Annual Conference & Trade Show in San Marcos Feb 22-23? Don't forget to stop by booth #302 to say hello and see what's new. Be sure to join our very own Alicen Rouse from 1:30-2:30 on Wed Feb 22 to learn about Non-Saccharomyces yeast....

SAVE THE DATE Annual Conference and Tradeshow February 21-23, 2023 San Marcos, Texas Join us at Booth 611 Registration required. Discover all that Western Square has to offer Stop by our exhibit booth to chat with our team, watch our informational video, and view Western Square products. Winery...