Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

Two years ago, I wrote an article on AI in the vineyard for WBM. Feel free to read that article here…if you want. Otherwise, my basic argument was that although AI will eventually play a role in how we farm grapes, it’s a long way off compared to other industries and even other crops. We who grow...

Navigate shifting tastes, rising digital expectations, and the next wave of opportunity. The wine industry stands at a crossroads. After years of challenging market conditions, 2026 is expected to be a pivotal year that could reshape how many wineries operate, compete, and connect with consumers....

Spending a weekend sipping superb wines while savoring the perfect food pairing sounds like heaven. Add in breathtaking scenery and the relaxing ambiance of Sonoma County’s Wine Country, and now you have paradise perfected! This magical wine and food weekend becomes reality on November 1st and 2nd...

Gusmer Analytical Services Gusmer Sonoma | 9025 Old Redwood Hwy, Ste. E, Windsor, CA 95492 | 707.836.1056 Gusmer Napa | 640-D Airpark Road, Napa, CA 94558 | 707.224.7903 VIEW ALL TESTS DOWNLOAD WINE ANALYSIS FORM TO SUBMIT LAB SAMPLES Harvest is fast approaching, and it is time to make one of the...

From Midnight Mocktails to Croatian Coasts: The Top Travel Trends Stealing Wine Country's Thunder As travelers eagerly plan their next getaways, the tourism landscape is shifting—fast. Driven by changing values, advancing tech, and global events, how we explore the world in 2025 looks very...

Steve Randazzo is the founder and president of Pro Motion Inc., an experiential marketing and event marketing agency located in Missouri. He has also been a leading expert helping Fortune 1000 companies that traditionally rely on trade shows and other events to adapt to the non-contact “COVID...

The Hidden Mistake Many Business Owners Make When it comes to running a business, most owners are focused on day-to-day operations and long-term growth. However, one critical aspect often gets overlooked: succession planning. Whether you're in the vineyard, tech, or any other industry, succession...

The 2025 Barrel Weekend is all about tasting wines from the past, present and future. This annual weekend event has been reimagined for its 47th anniversary, letting the wineries along the Wine Road focus on more than just tasting wines from the barrel. And, giving tasters new opportunities for...

When you think of a tractor, do you picture the sturdy, hardworking machine of the past or today’s powerful, modern marvel? For wineries, cideries, and fruit farmers, tractors symbolize the bridge between nature and craft. But how does this relate to marketing? Tractor symbolism can be marketing...