The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: the wine industry is not in a temporary downturn, it is undergoing a structural reset. We are deep into this adjustment but there is still work to be done. Declining consumption, excess...

Several economic outlets, including Forbes and Reuters, are signalling a potential U.S. recession in 2025. While no forecast is certain, savvy business owners know that waiting to react is never the right move. Here are 5 key tips to help your business prepare now: 1. Review and Reduce...

State of the Industry; The Wine Market and Consumer Are Evolving – So Should You In this data-driven session, Dr. Chris Bitter, Senior Wine and Grape Analyst for Terrain / American AgCredit, will break down the key trends shaping both retail and direct-to-consumer wine sales. He’ll examine the...

Over the past month, the wine industry has been caught in a whirlwind of shifting signals from the new US administration regarding tariffs. The rapid pace of change has left many wondering whether these moves are strategic negotiation tactics or actual policy changes that will directly impact...

A Time for Reflection & Collaboration By Steve Fredricks As the 2024 harvest concludes, the Thanksgiving holiday approaches, and the year draws to a close, it's a natural time for reflection and giving thanks. While it's easy to get caught up in the current negativity caused by slow consumer sales...

What’s the opportunity cost of stopping to ingest another piece of content? Two sentences in, are you gripped with a guilty impulse to reach for your phone or keyboard and start making calls instead? I’d like to redirect your energy so that your success in sales isn’t random or acute, but...

Economists and pundits are telegraphing the news that wine sales are contracting. In the wine industry’s ever-changing landscape, the ability to adapt to new developments is the path to success. "We've been diversifying our offerings to support our clients’ continually changing portfolios,” says...

2024 may well be one of the most challenging years in recent history for the American wine industry. Let’s change that. Multiple Alarm Bells At the recent Unified Wine & Grape Symposium in Sacramento, several prominent experts in various fields sounded the alarms during the enormously popular...

The wine industry is grappling with uncertainty in a rapidly changing economic landscape, leaving winery owners, grape farmers, and wine sales teams in a state of flux. Wineries were already coping with a demographic shift towards younger generations less interested in wine than Boomer enthusiasts...

Starting last November, American AgCredit is now offering Terrain, at no charge to their customers. Terrain is a team of analysts and economists who provide insights on economic factors, trends and markets. Terrain’s senior wine and grape analyst, Dr. Chris Bitter, has published his first outlook,...