After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

In the ever-evolving world of wine, tasting rooms have long been sacred spaces for sampling vintages and educating consumers about winemaking. But recently, the definition of what belongs in a tasting room has expanded beyond the conventional pour. Enter the world of alternative...

A look at the trends influencing wine packaging design & innovation. Introduction U.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to price increases and the persistence of the premiumization trend. In the crowded and increasingly...

A successful live conference and trade show caters to all sectors of the wine trade Healdsburg, CA, December 6th, 2021 – After a two year hiatus, Wine Industry Network (WIN) hosted the 9th Annual North Coast Wine Industry Expo (WIN Expo) at the Sonoma County Fairgrounds on December 2. The trade...

This Earth Day, we wanted to take some time to reflect on how label material and printing decisions can influence the environmental impact of wine, craft beer, spirits, CBD, and other products. Many of our customers are working to do their part to reduce the impact their processes and products have...

The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time,...

2023 Wine Industry Sales Symposium Next Week ! The conference will take an in-depth look at how the wine category is performing, what the key indicators could mean for sales in the future, and will touch on every aspect of sales and marketing efforts. In addition, the event will discuss 3-Tier and...

When it comes to the cork industry’s challenge to win the closures battle, one enormous boost has come in the findings of a Lifecycle Assessment study by Ernst & Young, which shows as scientific fact how cork stoppers can reduce by a quarter the total carbon footprint of an average bottle of still...

By Cheryl Durzy LibDib was recently named the liquor distributor for Kate Hudson’s new craft vodka brand King St. in two states. In the press release, Kate had an amazing quote regarding women supporting other women in this business. “I am very excited to appoint LibDib to distribute King St. in...