Introducing Avterra, AV’s vineyard technology hub and irrigation guidance system. Avterra is an integrated data portal that links a multitude of sensor and telemetry providers into one cohesive dashboard. Based in advanced crop science, our guidance system is thoroughly nerdy yet is easy to use....

I was reading an article about early-spring gardening tasks, and they were suggesting that May was a great time for maintenance. The types of things recommended, such as cleaning and sharpening tools, checking bulbs and seeds for moisture or mold, mulching existing flower beds, and planning for new...

WHAT YOU NEED TO KNOW As we passed the end of January, were you prepared for the changes happening in the email marketing realm, courtesy of the giants Google and Yahoo? These email overlords have a set of new deliverability standards that you MUST have adhered to as of February 1st, or risk being...

WHITE PAPER:THE IMPACT OF AUTOMATED EMAILS HOW SHIPPING EMAILS IMPACT BRAND RESPONSES. If you follow us, you know we’re very passionate about all things email. And we get especially excited about automated emails as the unsung heroes of the channel. (And why not when automated emails get a 152%...

In last week’s blog post we talked about showing human faces in ads. A second, albeit related, scientific fact is that people respond to emotional arguments in advertising over rational ones. A recent analysis of 1400 advertising case studies in the US showed that those with emotional content...

After navigating our client’s business and company growth during the last two roller-coaster years, I was ready for a significant break. Armed with credits from two canceled vacations and many pent-up credit card miles, I cashed in for an extended European visit in July. While there, my husband and...

Charles Krug Winery Hosts Basecamp for PG&E to Assist Firefight: When disaster strikes, you do what comes naturally. And when you’ve been around as a viable business since 1861, there’s some deep-rooted innate corporate wisdom that rises to the fore, ready to fight on to face another day... The...