Green shoots: Is this a “transitional moment”? With spring getting underway, this month’s California Report assesses vineyard conditions, grape demand, and whether the bulk wine and grape markets are seeing the first tentative green shoots of recovery: Is the industry in a “transitional moment”...

A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a thoughtful founder story. Polished, absolutely. Strategically distinct, rarely. The critique wasn’t...

Join us for "Insights on New Growing Techniques from the 2025 Season." When it comes to innovation in the vineyard, theory is easy. Implementation is not. That’s why the first session of the 2026 Growing Forward Virtual Conference brings together four respected vineyard leaders who have already...

The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or...

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data...

AI and computer vision are unlocking the next frontier in precision viticulture At the North Coast Wine Industry Expo on December 4, Charlie Wu, CEO & Founder of Vineyard Robotics, will reveal how cutting-edge technology is giving growers real-time insights that drive smarter, more profitable...

If you employ full-time staff, seasonal crews, or part-time help in Oregon’s wine industry, there’s a new law that could change how you approach labor planning and workplace disputes—especially during your busiest seasons. Oregon Senate Bill 916 (SB 916) makes Oregon the first state in the country...

Adapt, Connect, Thrive: Why Sales & Marketing Leaders Can’t Miss this Event In a time when the wine industry is facing headwinds on every front—rising inventories, demographic shifts, changing consumer preferences, and continued economic pressure—many wineries are grappling with how to evolve their...

Who (or what) is this eddy you keep talking about? Efficient water management has never been more critical for agriculture and specifically for viticulture. High-end viticulture needs to manage water to not only cut costs, but to keep quality high in a market of oversupply and buyers who hold the...

Santa Rosa, CA—Santa Rosa Junior College’s Wine Studies program launched a new degree for Wine Cellar Workers. The degree teaches students, through hands-on experience, the theory and practices used in the production of wine, including basic grape growing practices and vineyard decisions, steps in...