Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation. If I told you a winery just opened with no vineyard, no winemaker on staff, and no interest in talking about terroir… would you visit? What if I told you it had a silent disco in the...

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping,...

Boost Holiday Wine Club Sales with a Mobile App Ready in 7 Days Let’s not beat around the bush… Direct-to-consumer (DTC) wine sales are down, and fewer wine country visitors fill our tasting rooms. So, this holiday season, all eyes are on wine club sales. But you already know there’s a problem....

Design Your Own Custom AI Concierge for FREE Affordable pricing starts @ $69/mo Websites, not tasting rooms, are the first point of contact for most consumer journeys. Still, too many merchants greet website visitors with pretty pictures and pushy pleas to share personal contact info before they’re...

Wine Marketers: You’re Probably Using AI Wrong Here's the way to work with your AI Marketing Assistant... Earlier this year, I leaned into GenAI to learn how it might help wine marketers survive a challenging time. Like many wine marketers, I initially viewed AI as another traditional business...

Sustainable farming practices are essential for protecting the environment, improving long-term agricultural productivity, and supporting healthy communities. In fact, many of the methods highlighted today are shared across a variety of certification programs, from sustainable certifications like...

How Analytical Insights Help Craft Fine Languedoc Wine By Drinks Business Magazine In this Drinks Business article from 2024, the magazine reports on how FOSS analytical technology has helped Gérard Bertrand to maintain high quality in its award-winning wines. Putting aside the...

Small Steps, Big Gains: Affordable Efficiency with Winery Automation The wine industry is undergoing a seismic shift. Changing consumer preferences, generational taste evolution, and a surge of lower-cost grapes and bulk wine from global markets are reshaping the competitive terrain. To stay ahead,...

You need a workhorse machine to feed, erect, and seal corrugated cases every 1.1 seconds, shift after shift, and A-B-C’s Model 450 is a heavy duty, production-proven unit to handle this challenge. From the ground up, this machine is built for speed­­­; inside its solid steel, welded and...

Wine Industry Advisor continues to expand its reputation as THE business resource for wine professionals Healdsburg, CA, July 28, 2021 – Wine Industry Network (WIN) announced today that Stacy Briscoe who has for the past year been working with them as a consulting editor will transition into a...