The Duckhorn Portfolio, North America’s premier luxury wine company, has selected InnoVint as its winery operating system following a comprehensive evaluation and RFP process. The decision reflects Duckhorn’s focus on modernizing its winemaking operations with a platform and a partner capable of supporting both current complexity and long-term growth. Why The Duckhorn Portfolio Chose InnoVint The Duckhorn Portfolio sought a modern, scalable solution to unify winemaking operations across multiple facilities while maintaining accuracy, compliance, and operational visibility. InnoVint was selected not only for its integrated, production-first platform, but for its deep industry expertise and proven ability to guide complex wineries through system transitions with confidence. “InnoVint stood out as more than a technology provider,” said PJ Alviso, Vice President of Winegrowing at The Duckhorn Portfolio. “During our evaluation of the winemaking software options

Announcing the Mosaic Top 5 Pinot Noir Wine Award 2022 Winners

August 30th – Top Five Trust is proud to announce the winners of the third edition of the Mosaic Top 5 Pinot Noir Wine Awards, the exciting South African wine […]

At The Personnel Perspective, we know that good leadership determines outcomes. Whether you’re guiding a new manager or strengthening your seasoned leadership team, there often comes a point when good leaders need support to become great ones. So, how can you tell when it’s time to bring in a leadership coach? Here are five telltale signs we often see in our leadership coaching programs in Boise and what you can do next to support your leaders’ growth. 1. Stagnating Potential They care. They’re capable. But instead of driving strategy, they’re bogged down in constant firefighting. If your managers are stuck in reactive mode, it may be time for a reset. Leadership coaching helps managers step into forward-thinking leadership. Through personalized sessions, we guide them to: Clarify their leadership identity Shift from “doing” to leading Navigate complexity with purpose We’ve seen it firsthand: when leaders are equipped with tools

The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You” messages that no longer match how consumers actually behave in January, February, and March. In 2026, the opportunity isn’t to shout louder about resolutions—it’s to align your brand with how people are realistically thinking, spending, and socializing in the first quarter. According to multiple consumer studies, roughly 80% of New Year’s resolutions fade by mid-February, yet spending habits, social rituals, and emotional priorities continue well beyond January. That gap is where smart marketing lives. For wine brands, Q1 isn’t about reinventing but staying relevant. The most effective early-year messaging connects with consumers by addressing their desire for connection, value, simplicity, and meaningful experiences that don’t feel indulgent or e

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILS The inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the global megastore to the local dog bakery, is shouting their way into people’s attention span with flashing subject lines, endless exclamation points, and “40% OFF” hysteria that blurs into static. Consumers don’t read; they scan for relief. According to Mailjet’s 2024 BFCM report, holiday email volume jumps nearly 80% between Thanksgiving and Christmas, while average open rates drop to 13–15%—a statistical cry for help. But the real problem isn’t quantity—it’s tone. Every brand is talking at their audience instead of with them. The louder the messaging, the less people listen. Leading with prices and panic doesn’t inspire trust; it triggers fatigue. That’s your opportunity. The brands that win the inbox aren’t the

AI is changing how customers discover, research, and buy wine online — and that means your website strategy needs to change with it. We’re moving beyond the days of traditional, keyword-heavy SEO. Today’s search landscape is driven by generative AI — platforms like ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews — which don’t just show links. They summarize information, cite sources, and even recommend brands directly in the search results. For wineries, that means success is no longer just about ranking on page one. It’s about becoming the trusted source these AI systems quote, reference, and build their answers from. Here are five practical ways to make sure your winery’s site is ready for the AI era — and positioned to be discovered, cited, and recommended. 1. Make Sure AI Can Access and Understand Your Website AI visibility starts with technical accessibility. If AI crawlers can’t reach or interpret you

We are proud to announce that Sorren has been selected as the recipient of the Boomer Process Visionary Award at the 2025 Boomer Circles Summit in Kansas City, Missouri. This recognition honors accounting firms that demonstrate innovation, collaboration, and forward-thinking strategies in the way they serve clients and support their people. For Sorren, the award is both a milestone and a reflection of the journey we have been on together. How It All Began The Sorren story began with a vision shared by local, community-based accounting and tax firms across the country. These firms came together to create something entirely new. We set out to build a national top 50 firm that would maintain the deep client relationships established over decades while expanding opportunities through shared resources, broader expertise, and a united identity. It was an ambitious idea, and while the concept was clear, the path forward required creativity, collaboration, and determination. One of the first

Amorim Cork Nominated for The Golden Vines Innovation Award The inaugural Golden Vines Awards Ceremony, hosted by Liquid Icons, seeks to raise funds for diversity-related wine education programs. NAPA, CA, March 15, 2021 – Amorim Cork has been nominated for The Golden Vines Innovation Award, one of seven honors that will be announced during The Golden Vines Awards Ceremony at Annabel’s Private Members Club in London on the night of October 7, 2021. The inaugural not-for-profit event is organized by Liquid Icons, the wine research and content company founded by the late Gerard Basset OBE MW MS and Lewis Chester DipWSET. Predicted to be the year’s most important gathering of world leaders and collectors in the wine industry, The Golden Vines Awards Ceremony is designed to raise funds for The Gerard Basset Wine Education Charitable Foundation – a foundation committed to creating educational programs and career opportunities for young professionals led by Nina

February 10th – Novato, CA – The California Department of Food and Agriculture’s Preliminary Grape Crush Report for  2020 has been released. It is a summary for the supply of the wine and grape industry, containing tons  crushed and prices of wine grapes sold during the 2020 harvest. The Crush Report provides growers and  wineries insight into the inventory position for the California wine business as a whole, and influences  market dynamics for the current bulk wine market as well as the upcoming 2021 harvest. Key Insights by Region     Tons   Crushed   2020  Tons   Crushed   2019  Net   Gain/Loss  Equivalent   Gallons  % Chg  2020 %Δ  to 5Y Avg  North Coast  362,527  524,942  (162,415)  (26,798,000)  -31%  -29%  Central Coast  400,779  480,478  (79,699)  (13,150,000) 

Combining the 80/20 rule with key data points from various online sources, wine and spirits brands can identify high-traffic accounts representing the best wine and spirits sales opportunities. Trust the data to guide your sales strategy! There is a perfect correlation between a restaurant or retailer's foot traffic and the amount of wine/spirits it purchases. Thanks to the internet, plenty of data can be mined to pursue the key accounts to target in any market.  Creating a key account target list should not be done “intuitively” or by asking around. By focusing on concrete, empirical data, anyone can identify the richest accounts. This is a fish-where-the-fish-are strategy; the data will tell you exactly where to fish. Understanding the 80/20 Rule in Sales Also known as the Pareto Principle, the 80/20 Rule states that 20% of the accounts will drive 80% of the sales. For this to work correctly, one must focus on the potential an account holds.  The