Many wineries understand the importance of protecting their brand names through trademark registration and enforcement in the market, but producers should not overlook protection that may be available under U.S. trademark law for distinctive elements of product packaging and design. Considering...

Starting a new business is an exciting venture, and for many entrepreneurs, a catchy brand name for their company or products is the first step toward success. In recent years, companies—especially breweries, wineries, and toy manufacturers—have adopted parody trademarks to garner attention for...