For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

A traveling series designed expressly to help wineries turn insights into measurable growth. That’s the idea behind the Winehub DTC Wine Unleashed tour, happening next month with stops in the Willamette Valley, Paso Robles and Napa. Enolytics is pleased to take the stage alongside fellow thought...

New Dynamic Packaging Draws Wine Lovers to Take Road Less Traveled; Family-Owned, Estate-Grown Super Premium Wine Brand Embraces Sustainability Paso Robles, CA—March 22, 2021— Building on its successes in 2020, Riboli Estates Group, a division of Riboli Family Wines, is expanding the offerings of...

Things Certainly Can Change in One Year by Steve Fredricks Last year at this time, mere weeks before the United States shut down due to the Covid-19 pandemic, we were in an excess phase of the cycle for nearly every variety in California. Now, less than two months into 2021, the situation is...

February 10th – Novato, CA – The California Department of Food and Agriculture’s Preliminary Grape Crush Report for 2020 has been released. It is a summary for the supply of the wine and grape industry, containing tons crushed and prices of wine grapes sold during the 2020 harvest. The Crush Report...

Search Engine Optimization (SEO) is the key to unlocking consistent, high-quality traffic to your winery’s website. Whether you want to grow your wine club, drive more eCommerce sales, or bring visitors to your tasting room, a well-optimized website ensures your business is discoverable to...

Shutdown Postponed A few days before the November 17 deadline, the House passed a two-step Continuing Resolution that was accepted by the Senate and signed by the President, averting a government shutdown while establishing new deadlines of late January and early February to adopt a new budget—or...

Decision-making on the sourcing of bulk wine and grapes continues to get more complex and difficult. April frosts in the Lodi/Delta, and in other regions of California to a lesser extent, added another challenging variable to the year. As of now, it appears the reduction in supply due to the frost...

Brian Baker is well known in the wine industry as a Sales and Profitability specialist and has given many talks and workshops on the subject. He is also a managing partner of Cultivar Marketing, which provides wine sales and marketing consulting. We recently reached out to Brian to discuss the...