You have mere seconds to capture a consumer’s attention to get them to notice your bottle, pick it up, and ultimately purchase. In a sea of wine options—at retailers and online—how do you make your label stand out? There are steps every buyer takes in selecting a new wine off the shelf: Step 1:...

The answer to the title question is yes, DTC is holding up, but as most in the industry will attest, it's a nuanced response that requires a discussion. Sign up for the 2024 annual SVB Direct-to-Consumer Videocast presented next Tuesday, June 25th, to hear an expert panel discuss the findings from...

You're Invited! 2024 Direct-to-Consumer Wine Survey: Report, Results and Benchmarks Virtual Event Tuesday, June 25, 2024 9:00AM - 10:30AM PDT Please join us for our 2024 Direct-to-Consumer Wine Survey: Report, Results and Benchmarks virtual event, where our panel of wine industry leaders will...

The wine marketplace continues its post-pandemic shifts. By Laurie Wachter The August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosting sales, planning for the holidays, corporate gifting and luxury marketing strategy. Here’s a quick...