Recent-vintage stocks growing tighter The 2026 harvests in the Southern Hemisphere are in full swing – a number are ahead of a typical schedule, in fact – and this month’s Global Market Report provides the latest on conditions, grape quality, and crop-size expectations. With one exception, the bulk...

2025 reviewed; 2026 opportunities set out This month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the potential pitfalls – that 2026 brings. Will this be the year that wine consumption in Europe and North America...

December is when winery commerce systems reveal their true strengths — and their limitations. Busy tasting rooms. Holiday gift orders. Club shipments. Online traffic spikes. Staff moving fast across multiple channels. This is the moment when technology either supports growth — or quietly slows it...

Introducing Avterra, AV’s vineyard technology hub and irrigation guidance system. Avterra is an integrated data portal that links a multitude of sensor and telemetry providers into one cohesive dashboard. Based in advanced crop science, our guidance system is thoroughly nerdy yet is easy to use....

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition customers to buy only when the price drops. There’s a better way: loyalty points programs. Retention,...

Over the past few years, wineries have seen tasting room visits decline as consumer habits shift. With more options than ever, visitors are looking for something special—experiences that go beyond just sampling wine. For many wineries, this means rethinking how they engage guests and creating a...

Exciting news to share with you today! Wineries using Offset Partners for DTC can now power up their data with Enolytics. Offset has been an incredible partner as we've built the integration, and we are very excited about this new relationship. Thanks to the help and patience of our winery beta...

Wine Sales Symposium 2025’s roundtable of writers and PR experts explores how storytelling and publicity can shift the narrative. By Laurie Wachter Carl GiavantiDoes media coverage really help sell wine? That’s the question the roundtable of top wine journalists and PR experts will set out to...

Building a crush pad to commercially process wine grapes at scale may be daunting. Luckily we've been doing it for years, and we have a few tips. Here are some ways you can use equipment to make harvest something to look forward to, not fear. This is a two-part series. In part one we'll take a look...