For most wineries, marketing still follows a familiar path: email campaigns, wine clubs, tasting room experiences, and social media. These channels continue to drive direct-to-consumer sales, but they are also becoming increasingly saturated. Reaching new customers often requires more content, more...

WIN EXPO Conference Focus: Winery Sales & Marketing Session Topics: DTC Communication Mix, Distributor Relations, and Utilizing In-Market Events. Registration is open for the 12th annual North Coast Wine Industry Trade Show & Conference (WIN Expo), the largest wine industry trade event focused...

February 9, 2024 – Novato, CA – The California Department of Food and Agriculture Preliminary Grape Crush Report, containing tons crushed and prices of wine grapes sold during the 2023 harvest, has been released. The Crush Report provides growers and wineries insight into the inventory position of...

This blog post summarizes the process by which licensed wineries can obtain local government approval for events in Napa County held pursuant to their California Department of Alcoholic Beverage Control (“ABC”) Type 93 Estate Tasting Permit. As discussed in our prior post, last year Governor Newsom...