WHY DEMOGRAPHICS STILL MATTER IN WINE At first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s willing to buy it? Not exactly. In practice, marketing to “everyone” is a fast track to appealing to no one. You water...
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The wine industry is facing a demand reset. For decades, wineries could count on an audience to buy based on tradition, prestige, and a deep love for the nuances of terroir. But that audience is aging out. The next generation of wine drinkers—Millennials and Gen Z—aren’t just looking for a great...
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Napa Valley’s Leading Independent Fine Wine Retailer Offers Private By-Appointment-Only Virtual Tasting and Cooking Classes with Oprah-Approved Rising Star Culinary Company, Truffle Shuffle (St. Helena, Calif.—March 11, 2021)— St. Helena’s ACME Fine Wines, today announced that it will be launching...
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Best of the Best Awarded to Garrison Brothers Distillery’s Guadalupe Whiskey December 18, 2023 (Santa Rosa, Calif.) — Winners have been announced for the 2023 Craft Distillers Spirits Competition, which took place in Santa Rosa, Calif., earlier this month. Taking the top spot this year is...
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Best of the Best Awarded to Grandaddy Mimm’s Distilling Co. Barrel Aged Shine December 21, 2022 (Santa Rosa, Calif.) — Winners have been announced for the 2022 Craft Distillers Spirits Competition, which took place in Santa Rosa, Calif., earlier this month. Taking the top spot this year is...
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Several industrial manufacturing processes use industrial water chillers to moderate their process temperatures, boost efficiency, and maximize output. Furthermore, these chillers utilize coolant fluid to achieve effective thermoregulation. However, these process cooling fluids are prone to...
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New year, new you, new approach to your marketing At this point, you’ve certainly devised your 2020 marketing calendar. You know what content you’ll be focusing on when, but you’ve still got room to integrate best practices and explore trends on the rise. Make these five New Year’s resolutions for...
Read MoreAfternoon Brief, June 21st
Registration Now Open for Growing Forward Virtual Conference: Wine Industry Network (WIN) has opened registration for Growing Forward, a Vineyard & Grower focused Virtual Conference tackling the most pressing topics and issues faced throughout the grape growing cycle. The Conference is set to broadcast on July 19, 2023, beginning at 9:00am...