After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

ATPGroup is proud to partner with innovative leaders in winemaking equipment from around the world and introduce their technologies to the U.S. wine industry. Three of its partners were recognized and awarded for their innovations at the 29th annual SIMEI show in Milan, Italy last month. Green...