Afternoon Brief: AB 720 Passes - Milestone Win and New Era for California Winery Experiences
Wine Institute today applauded the California Legislatures passage of AB 720, allowing wineries to host a limited number of events at estate vineyard properties beyond their bonded winery site, representing a milestone win for California wineries and wine lovers alike...
Afternoon Brief: Sonoma County Growers and Vintners Join Forces to Explore Bold New Model to Revive and Energize Wine Industry
With the U.S. wine industry under pressure from declining sales, shifting consumer trends, and economic headwinds, Sonoma Countys vintners and grape growers are coming together in an unprecedented way to confront these challenges and chart a positive path forward for the local industry...
Afternoon Brief: With Wine Sales Declining, There's Buzz in Private Label
Private-label wine is a rare bright spot in an alcohol category that's seeing significant declines, so now is a prime time for retailers to capitalize on consumer interest...
Afternoon Brief: Wine Marketing Surfs the Youth Edge
Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
Afternoon Brief: The All New 2024 Sonoma County Wine Celebration Raises Nearly $1.6 Million
These proceeds will continue to fund SCVF Community Grants for nonprofit organizations in the areas of education & literacy, health & human services, the environment, and arts & culture as well as the Emergency Relief Fund...