Top Line Water is one of the most critical—and increasingly scrutinized—resources in modern winemaking. From cleaning tanks and floors to maintaining oak barrels, cellar operations can consume thousands of gallons daily. With rising sustainability expectations and operational costs, reducing water...

Your next customer will see your winery before they ever taste your wine. They'll see it on Instagram while planning a weekend trip. They'll see it on your website while deciding whether to book a reservation. They'll see it in an email while considering whether your wine club is worth joining. And...

The weather is shifting, trip-planning season is underway, and tasting room traffic is about to pick up. This is the good news. The bad news? If you're reading this and thinking "we'll get to our spring marketing when spring gets here," you're behind. The tasting rooms that stay full from April...

WHAT: The California Department of Food and Agriculture’s Preliminary Grape Crush Report for 2025 is a barometer for the wine and grape industry, containing prices and tons of wine grapes crushed. The Crush Report provides growers and wineries insight into the inventory position for the California...

2026 Alexander Valley Bordeaux Grapes Now live on the WIN Marketplace: 2026 Alexander Valley / Pine Mountain Bordeaux grapes, grown at 2,000 feet above the Russian River. This offering includes all five Noble Bordeaux varietals, providing the opportunity to craft a complete Meritage or classic...

We are certainly living in different times—times that are difficult to predict and even harder to plan for. Challenges originating far outside our professional world are quickly impacting our day-to-day operations and, ultimately, your business. Throughout 2026, suppliers across the industry have...

Walk into almost any winery this week and you’ll see the same thing: equipment everywhere, barrels tucked into every open spot, and crews doing their best to move fruit through a cellar that already feels packed. Harvest always brings some level of chaos, but this year the space squeeze seems to be...

Walk into any cellar this season and you’ll see barrels in every stage of life — new, neutral, recoopered, or quietly leaking in the corner. The challenge isn’t just keeping up with what you have; it’s knowing which barrels are still earning their place. In a softer market, where margins are thin...

Award Recognizes That Each Family Has Continuously Farmed Local Land for More Than 100 Years Multiple generations of eleven longtime Sonoma County farming families, all winegrape growers today, gathered to be recognized as the newest members of the “Century Club.” The honor recognizes families who...

Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025 New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick Wins As we barrel into OND — the most critical sales quarter for wine brands — many DTC marketing teams are staring down a sobering reality: sales are slumping,...