Get ready for love! Find your match with the Outshinery Matchmaker.  Selling wine online isn’t all that different from online dating. Your image is your first impression. What seems like a simple Bottle Shot is actually a decision-making magnet, exactly like a profile picture. Dating website OkCupid offered a report on the influence of profile pictures versus written text. The bottom line was this: the image drives 90% of perception. This is because people are visual creatures (and when we say creatures, we mean that in the kindest way)! Just like that perfect pout in a profile pic, the perfect Bottle Shot will get people to linger longer and hopefully decide: yep, that’s a wine I want to buy. Also as in online dating, there is little room for error. People move with speed, rejecting what doesn’t win them over immediately. And it’s a cluttered market: lots of wine to choose from, lots of bottles that don’t speak for themselves. It

Valentine’s Day isn’t just for flowers and chocolates—it’s also a prime opportunity for wineries to boost sales, attract new customers, and strengthen existing relationships. This holiday of love lends itself perfectly to creative marketing initiatives that showcase wine as the ultimate romantic gift or experience. Here’s how wineries can make the most of Valentine’s Day.  1. Embrace Online Sales with a Valentine's Day Theme Ensure your website is ready to entice Valentine’s shoppers. Update your homepage with romantic visuals and feature special offers prominently. Simplify navigation to make shopping easy, especially for those making last-minute purchases. Incorporate Valentine’s Day-themed SEO keywords to improve search visibility and draw in gift-seekers. Don’t forget to clearly display shipping deadlines and offer expedited options to capture late buyers. Tip: Use Corksy’s personalization tools to create pop-ups

Wine is meant to be shared. Place your bottles as the centerpiece of Valentine's Day moments between loved ones, family, and friends. Choose from Lifestyle Images with plush florals, sweet tasty bites, and intimate settings. While you're shopping, make your selections that will also work for Easter, Mother's Day, and springtime. Plan ahead and get just what you need. Remember that these are available on a limited basis, so neighbors don't end up with the same look. You're going to love the fresh vibe in the Outhshinery Market.  Explore Valentine's Day Lifestyle Images

The wine and spirits industry is standing on the precipice of a major design evolution. For years, “premium” was defined by weight, excess, and tradition. For 2026, a new definition of luxury is emerging; one that values intelligence over mass, and tactile storytelling over simple visual appeal. For brand owners and procurement leaders, staying ahead of these glass packaging trends in 2026 is no longer just about aesthetics; it is a matter of strategic survival. From the rise of “quiet luxury” and right-weighted glass to the complex pressures of global supply chains, the packaging decisions made today will define brand resilience tomorrow. In this forecast, we explore how sustainable luxury, ergonomic innovation, and smart supply chain strategies are reshaping the premium landscape, and how Global Package provides the specialized glass solutions needed to help you navigate this future. The State of Glass Packaging for Wine & Spirits At Global Package, we&r

Philadelphia, PA – (Jan. 20, 2021) – Why not present a romantic gift to your Valentine — a Qvevri Kisi! Sada Wine Imports, a U.S. importer of Georgian wines, has released 3 qvevri wines under its family’s Sun Wine label, and one is an amber-colored Kisi Qvevri. “Our family is very proud to introduce wines […] The post Qvevri Wines Include Amber Wines to Reflect the Traditional Winemaking Method of 6000 BCE. appeared first on Wine Industry Advisor. Url:https://wineindustryadvisor.com/2021/01/22/qvevri-wines-method-6000-bce?utm_source=rss&utm_medium=rss&utm_campaign=qvevri-wines-method-6000-bce Published Date:Fri, 22 Jan 2021 22:54:54 +0000 

How Outshinery helped over 900 wine brands weather the global storm I just got chills writing the title of this story because it brought me back to a day in March when the Outshinery team came together, as we always do, on a Zoom call. Borders were closing around the world. All of us were hunkering down. No one knew what to expect. Moving forward As we gathered on the call, we checked in with one another and then got busy. And not in a forced way, not in a way motivated by fear (though we were fearful) but rather we focused on what we could do to help right then, right in the now. Our product and service has always been 100% online, a combination of virtual and digital fluidity that allows our small team to be completely remote, even before that was a necessity.  Early in the year we published a piece we’d titled How Outshinery fixed wine photography. It was a look back at all the brands we’ve had the pleasure of serving, of all the asset

Would you like to give the hard working folks in your laboratory a Valentine’s Day present they’ll love every day? 🌹 Flowers will wilt, chocolate will be consumed and forgotten, but the gift of an automated laboratory analyzer from Admeo is a present that will improve their work environment every day. 🍷 Happy Valentine’s Day!🥂

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Whether you tackle five campaigns or all 60, you’ll find plenty of ways to connect with your audience, build loyalty, and sell more wine. January – Fresh Starts and Cozy Comfort Start the year by replenishing wine racks, embracing wellness trends, and celebrating comfort. Restock the Wine Rack: Give customers a reason to restock their post-holiday shelves with irresistible case discounts. January Blues Buster: Warm up dreary winter days with a winery marketing campaign focused on bold reds and bubbly wines paired with hearty recipes. Dry January Wellness Kits: Stay on-trend with non-alcoholic bundles featuring sparkling water, herbal teas, and a voucher for tastings next month. Super Bowl Prep: Fo

The world of spirits is fiercely competitive. On crowded shelves, your bottle has only a few seconds to capture a customer’s attention and immerse them in your brand story. But a plain bottle gets lost in the noise. This is where Global Package steps in. We offer a plethora of glass bottle options designed to elevate your spirits brand, providing comprehensive packaging solutions that feature highly sought-after custom spirit bottles. These bottles are crafted to enhance your brand’s appeal and resonate with your target audience. Imagine a bespoke bottle that embodies your spirit’s essence. A classic silhouette for timeless elegance, or a bold, modern shape that reflects your innovative spirit. With a wide range of options like colors, finishes, and embellishments, we’ll help you craft a custom bottle mold that’s as unique as your spirit itself. It’s not just about aesthetics; our custom glass bottles are meticulously crafted for a premium fee

After establishing a customer connection, it's essential to nurture the relationship strategically and tactically with your brand.  And a little bit of creativity goes a long way too. Using data insights from your e-commerce platform and customer relationship management tools, along with your email/campaign platform, empowers you to target your customers in all sorts of creative ways. Here are just a few ways eCELLAR users can creatively use the platform’s CRM reporting capability and built-in Campaign Manager to make customer outreach more creative. USING CRM AND ECOMM REPORTING TOOLS, DO A SEARCH FOR: Customers who visited the winery last May, June, July, and August and bought Rosé. They get an email mentioning that warm, rosé-sipping months are coming up and it's best to be prepared. All your customers in the states/cities of the teams heading to the Super Bowl or World Series or NBA Championship. They are going to need something to celebrate wh