The future of wine looks different than many wineries see it today. Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business. There are lots of historical reasons why that’s true. But what’s worked in the past for some businesses isn’t...

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than...

If you’re a wine drinker and you don’t have a wine aerator, it’s time to change that. An inexpensive wine aerator changes the tasting experience by doing one simple thing, adding oxygen to your beverage. How a Wine Aerator Works Wine aerators directly expose your glass of wine to oxygen, which adds...

Produced at its State-of-the-Art Winery in Napa Valley SAINT HELENA, CALIF. (March 15, 2021): Wheeler Farms, the historic estate and world-class winemaking facility in Napa Valley, celebrates the recent 100-point scores awarded to four of its winemaking partners. Accendo Cellars, Kinsman Eades, TOR...

Pulling the lower-the-price lever to gain market share in a highly competitive category such as adult beverages is tempting. But it is not a good idea for all of the following reasons: Erodes profit margins Provides short-term gains at the expense of long-term strategy Reduces ability to invest in...

As hectic as peak can be, the holiday season can be a great opportunity to boost your winery’s customer acquisition and sales. Here’s how to do it. The following tips come from a collaborative webinar with Holly Berrigan, Chief Revenue Officer at Studio Beverage Group. You can watch the full...

ATPGroup offers winemakers the opportunity to access cutting-edge equipment for medium- and long-term rentals. This invaluable service empowers wineries of all scales to elevate their craft without an upfront financial investment and provides a solution during busy harvest seasons or unexpected...

Why Is Glass Bottle Packaging Important? Wine can be packaged in a variety of ways; however, consumers continue to prefer the conventional glass bottle packaging format, which is by far the most popular. Although glass bottle packaging has less flexibility in its ability to capture attention than...