Why Wineries Need Influencer Marketing Now Here's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly from a brand That's not a slight edge. That's a fundamental shift in how people decide what to buy....

September 21, 2020 – Dani La Viola has joined the Columbus Wine and Spirits Team. Dani comes on board as a marketing coordinator with a deep understanding of graphic design, social media marketing, branding and customer relations. In this role Dani will take responsibility for our Marketing...

It is time to dust off the employee handbook, review your policies and procedures, and make sure they comply with all the new laws, regulations, and interpretations that went into effect during 2025, became effective in late 2025, or January 1, 2026. Below, we have identified our “top 10” changes....

With the expected continuing market correction of the alcohol beverage industry to consumer demand, wine producers are preparing for potential bankruptcies or shuttering of trade purchaser businesses at the distribution and retail levels. This article explores how alcohol beverage producers should...

By Leeann Froese, Town Hall Brands Over the past few months, wineries across North America have begun receiving a vague but unsettling notification from Facebook stating that their Page is “not being suggested to other people at the moment.” In many cases, there are no visible violations, no...

POSTED BY Theresa Barton Cray As we near the close of a challenging year for the alcohol beverage industry, suppliers are understandably looking for creative marketing campaigns to boost sales. Unfortunately, given the highly regulated world of alcohol beverage marketing, creative marketing ideas...

This year’s Sustainable Ag Expo packs serious value for your professional development. Whether you’re earning DPR or CCA hours (or both!), we’ve got you covered with a mix of in-person and on-demand sessions designed to fit your schedule. Total CE Hours Available: 13 Online Courses - open through...

Winery crush season is an exhilarating time, brimming with activity as grapes are transformed into exquisite wines. However, this seasonal surge also brings significant wastewater challenges. With increased flow volumes and high-strength organic loads, it’s critical for wineries to ensure their...

Texas Just Changed the Rules for SMS Marketing Here's What DTC Wineries Need to Know If you’re a U.S. winery using SMS marketing -- or even just considering it -- you need to know about a new Texas law that quietly went into effect on September 1, 2025. Senate Bill 140 (S.B. 140) expands the...

Your Customers Check Texts Faster Than Emails, So Why Are You Still Only Relying on Inboxes? The typical American checks their phone 96 times a day, that's once every 10 minutes. While your carefully crafted email campaign sits unopened among dozens of others, text messages get read within minutes....