In this episode of the WIN Insider Series, George Christie sits down with Alison Crowe, Vice President of Winemaking and Partner at Plata Wine Partners, to explore her remarkable journey through the wine industry. From her early days growing up in California’s Central Coast to studying viticulture...

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industry. Adam draws on extensive experience across multiple marketing sectors to share strategic insights on...

In this WIN Insider Series interview, George speaks with Raquel Royers, the influential voice behind “Watch Me Sip” and a wine industry marketing professional making wine culture accessible to younger audiences. Raquel shares her unconventional path from crime reporter to digital wine marketer,...

In this WIN Insiders special edition, George interviews Pat Delong, managing partner and founder of Azur Associates, a wine industry consultancy specializing in mergers and acquisitions and strategic advisory. Pat shares his 30-year wine business journey and how Azur evolved into a full-service...

Joel Peterson, Executive Director of the Paso Robles Wine Country Alliance, shares his journey into the wine industry and discusses what makes Paso Robles unique as both a wine destination and recognized brand. Joel explains how the Alliance collaborates with growers, vintners, and tourism...

In this WIN Insider Series episode, George Christie interviews Alexandra O’Gorman, Vice President of Community Relations for Foley Family Wines. Alexandra shares her journey from Carmel, California, into the wine industry, working her way through sales, marketing, hospitality, and communications at...

In this WIN Insider episode, George Christie interviews Maggie Zeman, a seasoned PR and marketing professional who transitioned from Washington DC’s State Department to Silicon Valley tech, before founding The Barn Group in Northern California’s wine industry to then merge with a larger PR firm and...

In this WIN Insiders episode, George interviews Beth Vukmanic, Executive Director of Vineyard Team and manager of the SIP Certified sustainable vineyard and winery certification programs. Beth shares her fascinating journey from professional harpist (and being born in a Volkswagen Rabbit!) to...

In this WIN Insider Series episode, George Christie interviews Courtney Benham, Owner and President of CNB Family of Wines, alongside team members Nina and Remy. Courtney shares his journey from Bakersfield farming family to wine industry leader, discussing the evolution of his brands including...

In this WIN Insider episode, George interviews Andy Beckstoffer, the pioneering Napa Valley vineyard owner who transformed California’s wine industry despite having no agricultural background. From his engineering roots in Virginia to becoming one of the most influential growers in the business,...