The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy to understand. But in marketing, a brand is not a physical thing. It’s a symbolic construct. It’s not the label on the bottle or...

Domaine Della 2023 Soberanes Vineyard Santa Lucia Highlands Pinot Noir Takes Top Prize November 18, 2025 — Winners have been announced in the 2025 Harvest Challenge Wine Competition. After two spirited days of judging, Domaine Della 2023 Soberanes Vineyard Santa Lucia Highlands Pinot Noir took the...

Dickenson Peatman & Fogarty (DP&F) announces the addition of a dedicated alcohol beverage compliance group to its existing Alcohol Beverage Law practice, offering full service alcohol beverage law and compliance services to its clients. The new Alcohol Beverage Law & Compliance Group provides...

Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t have to come from within the wine industry. In fact, some of the most successful strategies can be “borrowed” from other...

Event Type: Conference, Seminar, Trade Show

Location: Horseshoe Bay, TX

Date: 2/4/2024

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries. Symposium includes THREE days of seminars, lectures and panel discussions with over 20 sessions in 4 dedicated tracks: Vineyard, Winery, Business & New Vineyard/Winery. Past speakers have included Tammy...