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Wine Industry Advisor

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“It’s an online membership community featuring courses and workshops, dynamic bulletin board conversations and master classes,” says Wangbickler. “By joining together, sky’s the limit to the types of discussions we can facilitate and problems we can solve.”

May 8, 2024

Appellation Academy: A Place to Grow Your Marketing Skills and Solve Big Problems

Marketing professionals join together for classes, networking and industry discussions Last week, 30-year wine industry marketing veteran Michael Wangbickler (Balzac Communications) announced Appellation Academy, a place for wine and […]

Appellation Academy Mike Wangbickler

Wine Industry Advisor

Video

Wine Industry Bold Predictions with Mike Wangbickler of Balzac Communications

January 18, 2021

Don't miss this featured bold prediction from the virtual conference - Bold Predictions: Thriving Post-Covid.

Mike Wangbickler Balzac Communications

Wine Industry Advisor

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“Just like anything else, excess is bad, but [drinking alcohol] isn’t a public health hazard if consumed in moderation,” says Michael Wangbickler, president of Balzac Communications & Marketing in Napa, Calif.

November 3, 2023

Down to Zero: Ignoring neo-Prohibitionists Could Prove Dangerous to the Wine Industry

The recently completed Lifestyle, Diet, Wine & Health congress in Toledo, Spain, brought together experts from around the world to acknowledge the threat from neo-Prohibitionists and to begin to decide […]

Wine Industry Advisor

Event

2024 Texas Hill Country Wine Symposium

August 4, 2023

Event Type: Conference, Seminar, Trade Show

Location: Horseshoe Bay, TX

Date: 2/4/2024

The Hill Country Wine Symposium was established in 2015 by Texas Hill Country Wineries. Symposium includes THREE days of seminars, lectures and panel discussions with over 20 sessions in 4 dedicated tracks: Vineyard, Winery, Business & New Vineyard/Winery. Past speakers have included Tammy...

Texas Hill Country Wineries Horseshoe Bay TX Uncork Texas Wines

Wine Sales Symposium

News

Wine Sales Trends & Predictions, Adapting Your Media Strategy,and Tactics for Engaging New Wine Enthusiasts

March 22, 2023

The Wine Industry Sales Symposium is an in-person conference focused on delivering insights, advice and predictions from industry experts to wineries looking to grow sales and/or profits. This year's program will kick off with an in-depth look at how the wine category is performing overall and what...

Sales Data Media & PR Wine Consumers