Afternoon Brief: WarRoom Cellars Acquires Historic SIMI Wine Brand

WarRoom Cellars, a growing Central Coast wine company, is excited to announce the acquisition of the SIMI brand from The Wine Group (TWG)...
Afternoon Brief, October 20th

Sonoma’s Toad Hollow Vineyards Acquired by ‘Masters of Guerrilla Winefare’: Unoaked Chardonnay pioneer Toad Hollow has been sold to WarRoom Cellars for an undisclosed sum...

(SANTA MARGARITA, Calif.) – When WarRoom Cellars purchased the Bonny Doon label in 2019, iconic owner Randall Grahm, a self-declared “anti-pointillist”, worried about how the new owners would maintain quality in the 40 year old brand. He needn’t have fretted. The Wine Enthusiast magazine awarded...
Read MoreAfternoon Brief: Wine Institute Applauds Progress in U.S.-Canada Trade Negotiations

Wine Institute released the following statement from President and CEO Robert P. Koch in response to recent progress in U.S.Canada trade negotiations and Canadian Prime Minister Carneys announcement that Canada will remove all tariffs on U.S. goods covered under the Canada-U.S.-Mexico Agreement, including wine...
Afternoon Brief: Wine Marketing Surfs the Youth Edge

Trying to attract new wine drinkers is a sensible policy, but how young do some campaigns want them to be?
Afternoon Brief, May 2nd

How Wine Brands Are Leveraging Douyin’s 750 Million Daily Users to Boost Sales: Douyin, the Chinese version of TikTok, commands an unparalleled audience, making it a powerhouse in driving digital sales across countless categories—including wine...
