It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, the concern is valid. But the narrative misses key nuances. The reality is that younger consumers are still just that—young....

The Marketing Behind Come Over October Hopefully, by now, you’ve seen some wineries participate in Come Over October, a new program launched to benefit the wine industry. Our industry is facing a critical shift where the cultural narrative around wine is being scrutinized. At the same time,...

Ready-to-drink (RTD) beverages are taking the alcoholic beverage industry by storm. From refreshing spiked seltzers to pre-made cocktails, RTDs offer consumers convenience without sacrificing quality or flavor. They’re a perfect choice for any occasion, whether it’s a poolside hangout or a rooftop...

The Northern Hemisphere harvests are now complete and all have come in lighter than average, though the shortfalls in Italy and Spain (both estimated by OIV to be -9% versus the five-year average) are not dramatic in an historical context, unlike France’s very light 34 million hectolitres, down 27%...

For the past several years, there’s been a massive boom in the small-batch wine and spirits market. Younger generations of consumers have shown a preference for more authentic and personal brands, and the craft beer trend paved the way for exciting new liquor and wine brands to emerge. Consumers...