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Younger generations are ready to embrace wine, but some strategies are more effective than others at winning them over. Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape.
October 7, 2025
Younger generations are ready to embrace wine, but some strategies are more effective than others at winning them over. Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape.

Brands that are able to tell stories that resonate with younger consumers will be set up for success in an evolving landscape. By Kathleen Willcox

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Wine Industry AdvisorWine Industry Advisor
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The future of wine country is being written by the brands innovating customer experiences and community tie-ins.
September 22, 2025
The future of wine country is being written by the brands innovating customer experiences and community tie-ins.

The future of wine country is being written by the brands innovating customer experiences and community tie-ins.  By Kathleen Willcox  Wineries don't need people to just buy their wines - [...]
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Wine Industry AdvisorWine Industry Advisor
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In today’s competitive wine market, a skilled broker can be the catalyst for expanding reach and boosting sales. Discover how the right partnership can open new markets and provide wineries with greater control over their products.
May 29, 2025
In today’s competitive wine market, a skilled broker can be the catalyst for expanding reach and boosting sales. Discover how the right partnership can open new markets and provide wineries with greater control over their products.

Finding a good national sales company / broker is becoming increasingly important in a crowded market. By Kathleen Willcox The wine market has

wine saleswine broker
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Wine Industry AdvisorWine Industry Advisor
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Texas 2021 Harvest Report: Low Quantity, High Quality
October 27, 2021
Texas 2021 Harvest Report: Low Quantity, High Quality
Amid shortages, new grower contracts, and experimental varieties, Texas vintners hail the 2021 vintage as excellent. —Kathleen Willcox Texas vintners experienced a vintage filled with unexpectedly harsh weather patterns in 2021. Though harvest is only now winding down, vintners are reporting a significant decrease in grape yields. In February, the state experienced a polar vortex, plunging several regions into below freezing temperatures for almost two weeks—the first mass freeze event in 150 years. “We hit single-digit temperatures in the Hill Country and below zero temperatures in the High Plains … weather conditions we’re not really accustomed to from a viticultural perspective,” says Brad Buckelew, winemaker for Lost Draw Cellar, adding that, after the freeze, there was “nasty hail” in early May that hit his and a handful of other vineyards. Read the article here: https://wineindustryadvisor.com/2021/10/26/texas-2021-harvest-rep
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Wine Industry AdvisorWine Industry Advisor
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Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction.
May 28, 2024
Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction.

Wine Industry Network (WIN) founder and CEO George Christie recently received the Innovator Award at the 10th Anniversary Sonoma County Barrel Auction By Kathleen Willcox    Innovation is a cousin […]

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Wine Industry AdvisorWine Industry Advisor
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As the bubble craze continues, wineries across the country are embracing the trend. | Wine Industry Advisor Featured Article by Kathleen Willcox
March 7, 2025
As the bubble craze continues, wineries across the country are embracing the trend. | Wine Industry Advisor Featured Article by Kathleen Willcox

As the bubble craze continues, wineries across the country are embracing the trend. By Kathleen Willcox Certain things sell as much for their image as

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Wine Industry AdvisorWine Industry Advisor
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Wine Industry Advisor is proud to include Kirk Lokka, Vineyard Manager of Emeritus Vineyards, in its list of Most Inspiring People 2025. “Kirk is a living legend. Over the past 50 years, Kirk has been engaged in building a better Sonoma agricultural community.”
January 22, 2025
Wine Industry Advisor is proud to include Kirk Lokka, Vineyard Manager of Emeritus Vineyards, in its list of Most Inspiring People 2025. “Kirk is a living legend. Over the past 50 years, Kirk has been engaged in building a better Sonoma agricultural community.”

By Kathleen Willcox For insiders in Californias wine business, Kirk Lokka has been a beloved figure for decades, but the detail-oriented, low-key and

Kirk LokkaEmeritus VineyardsMost Inspiring People
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