Event Type: Webinar

Location: https://event.gotowebinar.com/event/b87b33c0-8a7e-48a1-b051-6e12875d74d0

Date: 7/16/2024

Join us for the 2024 Virtual Wine Club Symposium, an expanded two-day event dedicated to exploring the latest trends and strategies in wine club management. This year's symposium features a dynamic lineup of sessions designed to provide actionable insights and innovative solutions for wine club...

After 30 years of moving up and to the right, the American wine industry hit a wall. Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playbook. 2025 was the reality check. 2026 is the year wineries either adapt or watch their customer...

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity. This will sound counterintuitive to anyone who's ever tried to stem club churn by sweetening the deal with free shipping or an extra bottle. But the data...

The 2026 State of the U.S. Wine Industry Report, published by Silicon Valley Bank and authored by Rob McMillan, provides a comprehensive, data-driven assessment of current conditions in the U.S. wine market. Built on more than 25 years of industry research, the report combines results from SVB’s...

The Wine Industry Financial Symposium 2025 and its speakers made one thing abundantly clear: the wineries that will succeed in this current market and into the future will look fundamentally different from the wineries that dominated in the past. The industry is undergoing a structural reset....

The Post-Harvest Drop-Off Fall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November arrives, and for many wineries, engagement plummets. According to Silicon Valley Bank's 2024...

Join Vinoshipper and Wine Industry Network for a comprehensive review of the 2026 National Direct Sales Report, the industry's most extensive benchmarking study of direct sales performance. What you'll learn: We'll analyze data from wineries, cideries, meaderies and distilleries combined with...

Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

Every member of your club is not exactly the same. So why are you treating them that way? The typical winery sends identical emails to every member of their club, from the first-time joiner who discovered you last weekend to the loyal patron who's been with you for a decade. The result? Generic...

Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium, Laura Simons (Simons DTC Consulting) and the team at Enolytics show how targeted segmentation turns “almost” into “I’m in,” boosts retention, and creates predictable DTC...