Your Current Marketing Won't Work for Younger Wine Drinkers The generational shift in wine consumption is happening faster than most wineries are prepared to handle. According to Wine Intelligence's US Wine Consumer Trends 2025 report, millennials will surpass baby boomers as the largest...

The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdated experiences. Want to grab their attention (and their dollars)? Then it’s time to think bold, fun, and modern. You Don’t...

The ninth annual Rich Smith Award of Excellence for outstanding contributions to the American grape and wine industry was presented today to Emily Hodson, the winemaker at Veritas Vineyards and Winery, a co-owner of Flying Fox Vineyards and Winery, and an active leader in the Virginia wine...

OAK FARM VINEYARDS AND STEELBOUND DISTILLERY TAKE TOP HONORS IN 2024 LOS ANGELES INVITATIONAL WINE & SPIRITS CHALLENGE MARCH 6, 2024 – Winners have been announced in the third annual Los Angeles Invitational Wine & Spirits Challenge. A Barbera from Oak Farm Vineyards in Lodi, Calif., and a Bourbon...

SALINAS, CA — October 28, 2020 – Scheid Family Wines is pleased to announce that Heidi Scheid, Executive Vice President of Scheid Family Wines, has been selected as Person of the Year for the wine industry’s prestigious Wine Star Awards, produced and presented by Wine Enthusiast Magazine. Now in...