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Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand
When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...
American Vineyard MagazineArdagh Glass Packaging-North AmericaAuction of Washington WinesAvensole Vineyard and WineryChehalem EstateCliff Lede VineyardsFamiglie StoricheFull Glass Wine Co.Hope Family WinesMarkham VineyardsNew Jersey Winemakers Co-OpParable WinesProWeinRepublic National Distributing CompanyThe Sommeliers Choice AwardsTrysk Print SolutionsTurrentine BrokeragevinSuiteWashington State UniversityWine Fair HalifaxWineshipping
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